1. Stimulate your visitors visualize they've already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally committed before they buy.
2. Convert your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch.
3. Be sure you show your visitors that they are getting a bargain. Tell them the usual price you sell your product for is $100. Then tell them if they order today they can buy it for $79.95.
4. Pointed your ad headline to your target audience. Your visitors will feel important and belong to a select group of people who buy your product. You won't have difficulty selling your product now.