1. Multiply your online sales and advertising efforts. You can action this by starting an affiliate program or using viral marketing.
2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a securer guarantee, add testimonies, etc.
3. Find out who are your strongest leads for purchasing your product by offering a free ezine. The visitors that are very concerned will subscribe to it.
4. Team up with your competitor by starting an association for your specific industry. It could lead to a profitable partnership with them.