1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They'll already become emotionally attached before they buy.
2. Make over your ads into an article. This will lead them into your ad without them be aware it's an ad. You can sell your products when they get to your sales pitch.
3. Make sure you show your prospective buyers that they are getting a bargain. Tell them the normal price is $99 if they order today they can buy it for $89.95. You won't faced difficulty to sales your products.
4. Direct your ad headline to your target audience. Your visitors will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"