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1. Give visitors a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more magnetic to your visitors if it's up-to-date or original. You could also offer people the option to republish the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they'll visit it again and again.

4. Give your visitors free ebooks. You could also include your own ad in the ebook and permit others to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.




1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You'll become famous as an expert on the topics you publish about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article could also be posted on the publisher's web site. If they publish each issue on their web site this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.




1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.

3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.

4. Create two versions of ezine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.