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1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You'll become famous as an expert on the topics you publish about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article could also be posted on the publisher's web site. If they publish each issue on their web site this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.




1. Increase an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.

2. Organized your ezine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.

3. Permit your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.

4. Focus your articles on information the targeted readers and ezine publishers want. They will get published more often, which means free publicity.