1. Use a hand written letter on your ad besides text. Write the advert on a piece of paper, scanning it and publish the advert on your web page. Adding up a personal touch will increase your online sales.
2. Publish a list of famous and respected customers who have bought from you on your web site, that is eye catching ad. People will think that if these people bought from you, they should also trust your business and purchase your products.
3. Show before and after photos for your products or services on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written of you or your business with your ad. This will show people that your business is respected and will increase your credibility.